We had an exciting four-day shoot in Colorado this summer for Stetson’s latest national ad campaign, and I’m excited to be able to share the images. The scenes ranged from a hero shot of a Stetson cologne bottle set against the majestic Maroon Bells to lifestyle scenes at a rural fire station, a working ranch, and Aspen’s famed Belly Up nightclub. Many thanks to agency partners Gregg Bergan, Jerry Stafford and Eric Espinoza of Pure Brand Communications in Denver and everyone from Stetson.