When Brandon Beck of Cabela’s came to our team with a concept for a brand anthem, we knew we needed to be a part of it. In what has been one of the best collaborations of my career, we created an anthem and a series of commercials celebrating the joy of being an outdoorsman.

The spirit of this piece really called to me. As director, I had the honor of working with the talented directors of photography Anson Fogel and Kent Harvey.

See the brand anthem here.

The response to the piece has been overwhelming. Cabela’s has garnered such a strong following of people who are really passionate about the brand and about the spirit of the outdoors.  To top it off the ad world has crowned our spot AdWeek’s Ad of the Day.

Screen Shot 2013-03-20 at 3.47.36 PM


To everyone involved, my deepest and heartfelt thanks for co-creating this project.