Craft. Handmade. Real. So begins the commercial we created with Boulder ad agency Grenadier. And so is the farm-to-bottle vodka process we captured over the course of a few sunny harvest days last fall for Woody Creek Distillers.

It’s rare to find a company like Woody Creek Distillers with so much love for their craft. Even more rare to see potatoes picked by hand, on the founder’s family farm, just down the road from the distillery. Or to see the COO tasting the spirit alongside the distiller.

Yet, that’s what it is like at Woody Creek Distillers—they are the real deal. Their passion comes through in every bottle.

It was the highlight of our season to direct and shoot a commercial celebrating this truly unique and award-winning vodka.

Watch the :60 video below: