I am excited to share one of the most inspiring national Cabela’s campaign I’ve ever directed — the Cabela’s “Disconnect Day” TV commercials which premiered at the Academy of Country Music Awards on Sunday night.

In a world where technology has become all-consuming, Cabela’s has launched an initiative challenging viewers to unplug from their devices for a day, and to connect more deeply with friends and family in the outdoors.

I am taking the pledge to spend the day with my family in the Colorado high country — in all honesty, I am thankful for the kick in the pants to turn off my phone and engage with our kids for the full day! (Now, could I push myself to do a full weekend? … That would a real milestone!)

What will you do on your “Disconnect Day”? Go to mydisconnectday.com to join me and take your pledge today!


The :60 campaign anthem:

“What a Wonderful World” spot performed by country star Justin Moore: