My crew and I here at Stableford Studios are excited to share that we have been awarded three Telly Awards for our recent Cabela’s “Disconnect Day” TV commercial campaign!

As a director, it’s a wonderful feeling when a campaign operates on a deeper level — and this Cabela’s “Disconnect Day” series is truly a heartfelt project to encourage more people to disconnect from their devices and to spend the day outdoors with friends and loved ones.

Cabela’s “Disconnect Day” is a national TV commercial, and here is a 70 second version running in movie theaters nationwide featuring country star Justin Moore singing “What a Wonderful World”:

Also below is an additional :60 Disconnect Day anthem with clever word plays on social media terms:

Many thanks to Bill Davaris and Andrew Ladden for creating this campaign — and to Brandon Beck and Spencer McAdoo at Cabela’s for making the project a reality. I look forward to teaming up with Cabela’s for more powerful work soon!

–Tyler Stableford